Important Reminders:
Flights
DO NOT BOOK TRAVEL BEFORE November 1st, 2025, to ensure it is reflected in our next fiscal year budget (Q1 FY26). If you do it prior to November 1st, it will negatively impact on our current budget.
Please do not purchase tickets until further instructions are shared. We will notify you when it’s time to begin booking your flight. All flights will be arranged directly by attendees and charged to your cost center. The CMCAO Office will not handle flight bookings.
Hotel
No need to arrange hotel reservations.
Three nights of hotel stay will be covered by the Office of the CMCAO.
Early arrivals and late departures outside of this window will be charged to your cost center if business travel, and to you if for personal travel.
Agenda
07:00 to 08:00
Breakfast
Ghery Space, 2nd Floor
08:00 to 13:00
Information Point
Meetings Area, -1 Floor
08:00 to 17:00
Optional: L2-specific F2Fs with direct and extended staff teams
Start/End Times L2 dependent
IMPORTANT: Check with your L2 or their Chieff of Staff on whether you need to stay on Friday for a F2F.
07:00 to 12:00
Hotel Check-out
Until 12:00 (noon) | Reception, 1st Floor
08:00 to 23:59
Departures
A Warm Welcome from our Leaders in Barcelona - Emili Serra (HP Solutions Marketing Chief of Staff)
Feel the energy of Barcelona and get ready to be inspired! Our leaders are extending a heartfelt invitation to gather in this vibrant city—where creativity meets connection—as we unite as one powerful team to shape what’s next for Marketing & Corporate Affairs.
The Value of Coming Together for Taskforce – Amy Winhoven (HP Global Head Commercial Marketing and Alliances)
To help set the stage and spark inspiration ahead of our time in Barcelona, we’re excited to share a short message from Amy Winhoven, Global Head of Commercial Marketing & Alliances reflecting on the purpose of Taskforce and the impact of coming together for these sessions.
FAQs
Taskforce FY´26 is a biannual meeting designed for select People Managers within the Marketing and Corporate Affairs organization who play a central role in driving our company’s Future of Work strategy.
The session focuses on equipping these People Managers with the tools, resources, and One HP approach needed to bring this vision to life — helping them connect, empower, and cascade key learnings across their teams.
Can someone take my place if I cannot attend?
This is on a case-by-case basis. Please consult with your L2 or their Chief to determine the right replacement if you cannot attend.
Can anyone local attend?
Due to the intended audience, attendance is reserved for invites only.
This falls the week after Thanksgiving. I may not make the Welcome Reception.
We understand that travel logistics may not allow everyone to arrive for the Welcome Reception, but we would love you to join us if you can make it.
Event: HP Marketing & Corporate Affairs FY26 Taskforce
City: Barcelona, Spain
Location: Hotel Arts Barcelona
Dates:
- Taskforce: Tuesday, December 2nd – Thursday, December 4th
- Team-Specific Face-to-Face Meetings: Friday, December 5th
- Please check directly with your L2 and Chief regarding invites to team-specific meetings and events.
Your accommodation is covered on December 2nd, 3rd and 4th*. Early arrivals and late departures outside this window will be charged to your cost center for business travel, or to you for personal travel. Please note that if you have booked additional nights before or after the event, the hotel will ensure you remain in the same room for your entire stay.
All meals will be provided throughout the event.
*Room rate, taxes, and fees will be covered by the Office of the CMCAO. However, incidentals and any additional room charges will be the responsibility of each attendee.
Not covered: The Office of the CMCAO is NOT covering transportation. Transportation to and from the airport is the responsibility of attendees.
Transportation to and from the airport is the responsibility of each attendee and will not be covered by the organization.
The nearest airport is Josep Tarradellas Barcelona-El Prat Airport (BCN).
Ride-Hailing (Uber, Cabify, Bolt) and Taxi
The hotel is approximately 20 minutes by car from Barcelona Airport. Upon arrival, we recommend using Uber, Cabify, or Bolt, which are popular and convenient options, with an estimated cost of around €25. Alternatively, a conventional taxi ride from the airport to the hotel is also direct and convenient, costing approximately €30.
Public Transportation
There is no direct route to the hotel on public transportation. Travel time is estimated between 60 and 90 minutes.
- Hotel Name & Address: Hotel Arts Barcelona, Spain. (Carrer de la Marina, 19-21. Ciutat Vella, 08005 Barcelona)
- Check-in: 3 PM. Please make sure to have your passport ready for check-in. Early check-in will be subject to hotel availability.
- Check-out: 12 PM
- Breakfast Buffet: Breakfast will be served at the Gehry Restaurant, located on the second floor of the hotel, from 7:00 to 11:00, Monday through Sunday.
- Wi-Fi: The hotel offers complimentary Wi-Fi access throughout the building. A dedicated network will also be available exclusively for Taskforce attendees.
- Gym: Open 24 hours a day, 7 days a week.
- Pet policy: Pets are not allowed. Guide Dogs: No charge.
- Smoking policy: 100% non-smoking hotel.
- Onsite Parking: If parking is required, especially for local attendees, each individual will be responsible for their own parking expenses unless they are not staying at the hotel.
- In Barcelona you can get everywhere by Metro; it is the preferred option for locals and tourists to move around. The nearest metro station is Ciutadella | Vila Olímpica. L4 – Yellow line.
Please note: Room rate, taxes, and fees will be covered by the Office of the CMCAO. However, incidentals and any additional room charges will be the responsibility of each attendee.
City: Barcelona
Currency: Euros
Time Zone: Central European Summer Time
- Delhi: +3.5 hours
- Singapore: +6 hours
- Shanghai: +6 hours
- Palo Alto, CA: -9 hours
- Mexico City: -8 hours
- Houston, Texas: -7 hours
- London: -1 hour
- France/Spain: same
Cultural Customs:
- It is common to greet acquaintances/people you’ve met before with a kiss on each cheek (starting with the left).
- When dining, avoid rushing the experience; expect multi-course meals and relaxed conversation.
- In Spain, mealtimes are usually later than in most other European countries. Lunch is typically served around 1–2 PM, and dinner is usually between 8–10 PM.
Helpful Terms:
- Hola – Hello
- Buenos días / Buenas tardes / Buenas noches – Good morning / afternoon / evening
- Gracias / De nada – Thank you / You're welcome
- Por favor – Please
- Perdón / Disculpe – Excuse me / Sorry
- No hablo español – I don’t speak Spanish.
- ¿Habla inglés? – Do you speak English?
- ¿Cuánto cuesta esto? – How much is this?
- ¿Dónde está el baño? – Where is the bathroom?
- Café con leche – Coffee with milk
General and Breakout Sessions
- Style: Smart business casual
- Footwear: Comfortable walking shoes, as this is an all-day, multi-day event
CMCAO Excellence Awards Night
- Elegant Evening Attire (Chic, and Celebration-ready)
Taskforce Day 2
- A T-shirt designed specifically for Taskforce will be provided on site. We encourage you to wear it on Day 2 for a group photo.
Team Face-to-Face Meetings
- Attire: Business casual (e.g., polo or button-down shirt, slacks or smart jeans, blouse or dress)
- Footwear: Comfortable walking shoes, as this is an all-day, multi-day event.
2nd December Evening Reception: Ghery Space, 2nd Floor
- Breakfast: Ghery Space, 2nd Floor
- Hotel Reception: 1st Floor
- Information Point: Meetings Area, -1 Floor
- General Sessions: Gudí 1+2, -1 Floor
- CMCAO Excellence Awards Night: Gudí 1+2, -1 Floor
- Workshops: Meetings Area, -1 Floor
We have a dedicated Wi-Fi network available for our event. Please find the access details below:
• Wi-Fi: Taskforce FY’26
• Password: Taskforce
In the hotel:
- Enoteca Paco Perez: This Michelin two-star restaurant serves outstanding Mediterranean cuisine. Chef Paco Pérez offers imaginative dishes inspired by the freshness of the sea and the essence of products from the countryside and mountains.
Hours:
Mon, Sun: Closed
Tue–Sat: 7:30 PM – 9:00 PM
Dress Code: Elegant yet casual
- Bites: located in the hotel lobby, featuring a casual tapas-style concept that also offers a selection of main courses.
Hours:
Daily: 12:00 PM – 23:30 PM
Dress Code: Casual
Within walking distance:
- Eldelmar – Los Hermanos Torres: A Michelin-starred restaurant offering high-end Mediterranean cuisine with fresh, seasonal seafood and creative dishes.
Walking distance: 10–12 minutes
- Nuara: Mediterranean market cuisine featuring wild fish, seafood, grilled meats, and rice dishes, with a terrace overlooking Port Olímpic.
Walking distance: 8–10 minutes
- El Tribut: Modern Mediterranean-Spanish cuisine in a relaxed, shared-dining style, just steps from the sea.
Walking distance: 5–7 minutes
Worth the drive:
- Gala Restaurante: Mediterranean restaurant with a sushi bar, lounge atmosphere, and seasonal menu.
Driving distance: 10 – 12 minutes
- La Selva: Contemporary grill specializing in aged meats, offering an outstanding carnivore experience.
Driving distance: 9– 11 minutes
- El Nacional: Iconic gastronomic space on Passeig de Gràcia with multiple restaurants and bars in a modernist building.
Driving distance: 8 -9 minutes
- Botafumeiro: Renowned seafood restaurant in Barcelona’s Gràcia district, famous for its fresh Mediterranean and Galician dishes served in an elegant, classic setting.
Driving distance: 10 – 12 minutes
During the first week of December, Barcelona typically experiences cool and mostly sunny weather. Daytime temperatures are expected to reach around 13 °C (55 °F), while nighttime temperatures may drop to about 4–5 °C (39–41 °F).
You can expect mild afternoons, especially in the sun, but mornings and evenings tend to feel chilly, particularly near the sea. It’s best to check an updated forecast closer to your travel dates, as weather conditions can vary slightly from year to year. Check the forecast here: Barcelona - BBC Weather
Please note that the conference room will be heated, so packing some lighter layers is also recommended.
Speakers
Wouter Van Wyk
Local HP Support
Rebecca Campbell
HP - Vice President, Channel Managed Services
Intel
Microsoft
AMD
Location
Hotel Arts Barcelona
Address: Marina 19-21, Barcelona, Spain, 08005
Driving distance:
- 15 Minutes from Plaça Catalunya
- 25 Minutes from Josep Tarradellas Barcelona-El Prat airport
- 35 Minutes from HP Site Sant Cugat del Vallès
Contact us
If you need any assistance, do not hesitate to contact our support team!
For questions regarding Taskforce FY'26: hpmarketingcorpaffairs@hp.com
For questions or issues regarding registration access or website: support@hpsupportevent.com
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